AI automation consultant, Melbourne

You don’t need more people. You need better systems.

You don’t need more people. You need better systems.

I’m Rhys, founder of Innovaite, based in Melbourne. I design and build AI automation for small and medium businesses, so the repetitive work runs itself and your team gets back to the work that grows the business.

I’m Rhys, founder of Innovaite, based in Melbourne. I design and build AI automation for small and medium businesses, so the repetitive work runs itself and your team gets back to the work that grows the business.

Rhys Brown, founder of Innovaite

Rhys Brown

Founder, Innovaite

Connect on LinkedIn

Every project is scoped, built and supported by me personally. No hand-offs, no junior team.

$30k

$30k

saved for one client by automating Shopify product creation

saved for one client by automating Shopify product creation

15 hrs

15 hrs

a week handed back to one client’s market research

a week handed back to one client’s market research

80%

80%

of one client’s back-office processes now automated

of one client’s back-office processes now automated

50+

50+

businesses have trusted Innovaite with their workflows

businesses have trusted Innovaite with their workflows

AI automation and consulting services.

AI automation and consulting services.

Most clients start with a roadmap or go straight to a build. Either way, you work with me directly, from the first call to ongoing support.

Most clients start with a roadmap or go straight to a build. Either way, you work with me directly, from the first call to ongoing support.

Done-for-you automation

You bring the problem. I build the fix.

I design, build and support complete systems, not one-off automations. The systems clients ask for most:

Lead-to-cash system

CRM, follow-ups, quotes and invoicing working as one system.

AI front desk

Voice and email agents that handle enquiries around the clock.

Operations reporting

Live dashboards with the numbers from every tool in one place.

Content engine

Posts, blogs and newsletters drafted in your voice and published across your channels.

Best for a clear problem that’s costing you hours every week.

AI and operations roadmap

I map how your business runs, find where AI and automation will pay off, and give you a prioritised plan with costs and expected savings.

Best for leaders who want a plan before they invest.

AI process consulting

For when something feels slow but you can’t say what to automate. I map how work really moves, find where time leaks, and tell you what to fix first.

Best for teams who can feel the drag but can’t name it.

Automation care plan

Monthly monitoring, fixes and improvements, so your systems keep running as your business changes.

Best for businesses that rely on their automations every day.

AI mentoring and team workshops

One-to-one mentoring, or workshops for your team, on using AI tools well and building simple automations in-house.

Best for owners and teams who want to build the skills themselves.

Not sure where to start?

Pick the one that sounds most like you, and I’ll point you to the right place.

Systems that adapt to your business. Not the other way around.

Automation built around how you already work, so manual effort disappears without you changing how you operate.

A few examples of what I build. Pick one to see it run.

Example workflow: new enquiry

Running

01

An enquiry lands in your inbox

Trigger

02

AI reads it, qualifies it and drafts a reply

AI step

03

Contact and deal created in your CRM

Action

04

Your team gets a summary, ready to act

Notify

Runs around the clock. Nobody copies and pastes anything.

AI voice agents

Phone agents that answer enquiries, qualify leads and book appointments, day or night.

Vapi, Retell, ElevenLabs, Twilio

AI email agents

Reads incoming emails, pulls out the details and updates the right records automatically.

OpenAI, Claude, Gmail, Airtable

Knowledge assistants

An AI assistant that answers your team’s questions from your own documents, policies and past work.

OpenAI, Claude, Supabase

Tools I work with

OpenAI, Claude, Claude Code, Make, Zapier, n8n, Airtable, HubSpot, GoHighLevel, Pipedrive, Zoho, Monday, Supabase, Softr, Vercel, GitHub, Vapi, Retell, ElevenLabs, Twilio, Stripe, Shopify, ActiveCampaign, WordPress, Xero, QuickBooks, Looker Studio, Google Workspace and Slack.

Automate the ordinary.

Automate the ordinary.

Automate the ordinary.

Built for businesses at every stage.

Built for businesses at every stage.

Whether you’re running everything yourself or managing a growing team, the work only increases. I build systems that handle it, so the business can grow without you doing more.

Whether you’re running everything yourself or managing a growing team, the work only increases. I build systems that handle it, so the business can grow without you doing more.

Doing everything yourself

If everything relies on you, that’s the bottleneck. I take the manual work off your plate so the business runs without your constant input.

Growing and getting stretched

More work shouldn’t mean more manual effort. I design systems that absorb the extra workload so your team keeps moving without slowing down.

Scaling with complexity

Complexity shouldn’t break your operations. I connect your tools so everything runs reliably and you can scale without the chaos.

What changes when the busywork runs itself.

What changes when the busywork runs itself.

Tasks get handled automatically

No chasing and no reminders. The work simply gets done.

Work carries on while you’re offline

Systems keep running in the evenings and at weekends, so Monday starts clear.

Your team moves faster

Fewer handoffs and delays between people and tools, and fewer things falling through the cracks.

How it works

How it works

I don’t start with tools. I start with your business.

I don’t start with tools. I start with your business.

I take the time to understand how your business actually runs, then design systems that fix what’s slowing you down. Clear problem, right solution, built around how you operate.

I take the time to understand how your business actually runs, then design systems that fix what’s slowing you down. Clear problem, right solution, built around how you operate.

01

Discovery

A complimentary session to understand how your business runs today: where time is lost, where things break, and what’s slowing you down.

02

Solution and proposal

Based on what I find, I design a solution tailored to your business and send a clear, practical proposal, so you know exactly what will be delivered and why.

03

Build and support

I build and implement the agreed system, removing the manual work and putting reliable processes in place that run in the background. Then I stay on hand to support and improve it.

What clients say about the work.

What clients say about the work.

Results from owner-led businesses in e-commerce, education, health and services. Every one of these systems was designed and built by me.

Results from owner-led businesses in e-commerce, education, health and services. Every one of these systems was designed and built by me.

$30,000 saved

Rhys saved me $30,000 by automating my Shopify product creation process.

Arthur

Greenhouse Poly Tunnels

Entire back office automated

Rhys automated my entire backend operations. He quickly understands business logic, communicates clearly, and proactively improves solutions.

Joe

The Hormone Lab

3 hrs a day to minutes

Rhys built me a content system that automatically creates posts for LinkedIn, Instagram, Facebook, Twitter, and my blog. I used to spend 3 hours a day on content, now it takes me minutes.

Chris Cook

Golazo UK

8 hrs a week saved

Rhys saved us 8 hours per week by building us an AI-powered cold calling system that sounds natural, adapts in real time and collects the exact data we need.

Armando

ServiceUp

15 hrs a week back

Rhys saved me 15 hours a week by automating my market research with AI. Now I get everything I need in just two clicks.

Kam

ServiceUp

80% of backend automated

Rhys automated 80% of my backend processes so I can spend more time growing my business.

Michael

GCSE Maths Accelerator

$30,000 saved

Rhys saved me $30,000 by automating my Shopify product creation process.

Arthur

Greenhouse Poly Tunnels

3 hrs a day to minutes

Rhys built me a content system that automatically creates posts for LinkedIn, Instagram, Facebook, Twitter, and my blog. I used to spend 3 hours a day on content, now it takes me minutes.

Chris Cook

Golazo UK

15 hrs a week back

Rhys saved me 15 hours a week by automating my market research with AI. Now I get everything I need in just two clicks.

Kam

ServiceUp

Entire back office automated

Rhys automated my entire backend operations. He quickly understands business logic, communicates clearly, and proactively improves solutions.

Joe

The Hormone Lab

8 hrs a week saved

Rhys saved us 8 hours per week by building us an AI-powered cold calling system that sounds natural, adapts in real time and collects the exact data we need.

Armando

ServiceUp

80% of backend automated

Rhys automated 80% of my backend processes so I can spend more time growing my business.

Michael

GCSE Maths Accelerator

$30,000 saved

Rhys saved me $30,000 by automating my Shopify product creation process.

Arthur

Greenhouse Poly Tunnels

15 hrs a week back

Rhys saved me 15 hours a week by automating my market research with AI. Now I get everything I need in just two clicks.

Kam

ServiceUp

8 hrs a week saved

Rhys saved us 8 hours per week by building us an AI-powered cold calling system that sounds natural, adapts in real time and collects the exact data we need.

Armando

ServiceUp

3 hrs a day to minutes

Rhys built me a content system that automatically creates posts for LinkedIn, Instagram, Facebook, Twitter, and my blog. I used to spend 3 hours a day on content, now it takes me minutes.

Chris Cook

Golazo UK

Entire back office automated

Rhys automated my entire backend operations. He quickly understands business logic, communicates clearly, and proactively improves solutions.

Joe

The Hormone Lab

80% of backend automated

Rhys automated 80% of my backend processes so I can spend more time growing my business.

Michael

GCSE Maths Accelerator

Questions, answered.

Questions, answered.

Questions, answered.

Everything you need to know before getting started. Anything else, ask me directly on a free call.

Everything you need to know before getting started. Anything else, ask me directly on a free call.

Everything you need to know before getting started. Anything else, ask me directly on a free call.

What is AI automation?

How do you build the automations?

Which tools and platforms do you use?

Can you work with the software I already use?

What kind of businesses do you work with?

Do you work with businesses outside Melbourne?

Still have a question?

Ask it here and I’ll reply by email.

Rhys Brown

Let’s find the hours your business is losing.

Book a free 45-minute audit. You’ll leave with a clear picture of what to automate first, whether we work together or not.